WD-40 Wrapped! 2024 Edition

2024 has been a wild ride – a year filled with positive lasting memories and outstanding accomplishments, but also one that’s gone by in a flash. With over 70 years of WD-40_® Multi-Use Product getting the Job Done Right, the WD-40 Brand continues to deliver solutions through proven performance and groundbreaking innovations. Celebrate with us as we review a year of meaningful moments and milestones for the WD-40 Brand, and let’s get ready to make 2025 even better.

Check out our 2024 Wrapped Recap Video!

This year, WD-40 Brand continued to expand its product portfolio, delivering tools designed to meet the evolving needs of our customers. While the Classic WD-40 Product remains a staple of reliability and a fan favorite for versatile uses, 2024 highlighted several new innovations that are already making waves:

The WD-40 Precision Pen

Small but mighty, the WD-40 Precision Pen really hit its stride in 2024. Winner of the “Gear of the Year” award from Popular Mechanics, the Precision Pen is designed for pinpoint lubrication in hard-to-reach places. This tool is perfect for everything from automotive applications to household fixes, making it a must-have for DIYers and professionals alike.

WD-40 Specialist_® EZ-Pods

Another standout product for 2024, WD-40 Specialist Degreaser & Cleaner EZ-Pods offer a convenient and portable solution for cleaning, degreasing, and caring for surfaces and equipment. These pods are easy to use and offer customizable strength concentrations, allowing them to serve with both tough messes and sensitive materials.

WD-40 Specialist Penetrant with EZ-Reach_®

The WD-40 Brand’s penetrant formula received top marks when compared to similar products from other brands. In tests, it penetrates at least 50% faster than the competition for less downtime and faster return to service.* Add on the EZ-Reach dispenser system and this formula is truly next-level. Use WD-40 Specialist Penetrant with EZ-Reach when loosening rusted bolts and stuck parts, accessing even the trickiest spots with ease.

WD-40 Smart Straw

Of course, we can’t forget the enduring popularity of the WD-40 Smart Straw, a classic product that continues to shine. Its dual-action delivery system makes it easy to switch between wide spray and precision stream, providing users with versatility for virtually any job.

2024 was a year filled with memorable events, partnerships, and opportunities to build deeper connections between fans, industries, and people who use WD-40 Brand Products in all walks of life. Here are a few highlights from the year:

Cars & Coffee is a global phenomenon where supercar owners and enthusiasts gather to share a love for the roar of powerful engines and the sight of stunning cars. WD-40 Company hosted its inaugural Cars & Coffee event at the headquarters building in San Diego. Co-hosted by Throtl, this family-friendly gathering brought car enthusiasts together for a morning of connection, caffeine, and conversation. The highlight? A custom-built truck giveaway courtesy of the Throtl team, which left one lucky contest winner driving home in style. The event was a celebration of automotive culture and community, reinforcing WD-40 Brand’s deep ties to the car enthusiast world.

The Repair It Challenge returned this year with even more excitement. This annual competition invited participants to showcase their repair skills and creativity, using WD-40 Brand Products to tackle unique challenges. With a grand prize of $5,000, the stakes were high, and the entries did not disappoint. From ingenious DIY fixes to impressive professional repairs, the challenge demonstrated a wide range of product versatility and the resourcefulness of our fans.

The legendary NORRA 1000 Race in Baja California set the stage for the debut of the WD-40 Brand Chase Truck, a custom-built off-road racing support vehicle. Designed to withstand the toughest conditions, the Chase Truck embodied the durability and reliability of WD-40 Brand Products. Its performance during the grueling race proved that WD-40 Brand is not just for workshops and garages—it’s built for the world’s most demanding environments.

In 2024, WD-40 Brand forged an exciting new partnership with Ducati Corse, the racing team of Ducati motorcycles. This collaboration brought WD-40 Brand Products to the fast-paced world of professional motorcycle racing, demonstrating their ability to meet the needs of high-performance machines. Ducati Corse’s trust in WD-40 Brand Products underscores their efficacy and reliability, even under extreme conditions. Follow along with the Ducati Lenovo Team in the next racing season in 2025 to continue the excitement.

The year wouldn’t be complete without mentioning WD-40 Brand’s show-stopping presence at the 2024 SEMA Show in Las Vegas. From product giveaways and trivia challenges to meet-and-greets with influencers like Throtl, BigTime, and Gator, the WD-40 Brand booth was a hub of activity. The Chase Truck also made a triumphant appearance, driving in the parade and solidifying its status as an off-road icon. Read the full story in our blog.

One of the most meaningful initiatives of 2024 was the WD-40 Brand Techs & Trades program, which aims to support and inspire the next generation of workers in the skilled trades. This year, WD-40 Company employees visited a Universal Technical Institute (UTI) campus near Miami, Florida. This training environment produces an immersive experience for students pursuing careers in the trades.

The visit included a student panel, where prospective trades workers shared their aspirations and challenges. The WD-40 Brand’s involvement demonstrated a commitment to fostering education and growth in the trades community, ensuring that these essential skills continue to thrive.

The WD-40 Brand’s success wouldn’t be possible without the support of its partners and influencers, who help inspire people around the world to do more with WD-40 Brand Products. While we work with a variety of knowledgeable, talented, and passionate brands and individuals, here are three who made appearances at our “Meet and Greet” series at the SEMA Show:

• Throtl: Known for their jaw-dropping car builds, Throtl has been an invaluable partner this year. From co-hosting Coffee & Cars to engaging fans at the SEMA Show, the Throtl team has brought energy and excitement to every event.
• Gator: @jmg8tor’s unique personality and creative approach have made him a fan favorite. After a meteoric rise on TikTok and Instagram, Gator maintains momentum by always looking out for what’s “Next!” His persistence in sharing repair tips and useful information for around-the-house fixes links him strongly to the spirit of the WD-40 Brand.
• BigTime: BigTime’s collaboration with WD-40 Brand has been a fun development for 2024. The custom WD-40xBigTime merchandise and engaging social media presence fosters a growing connection between the two brands that can grow even bigger in 2025.

The WD-40 ProBoard, a collective of industry experts and tradespeople, has continued to provide valuable insights and recommendations. Their expertise ensures that WD-40 Brand Products meet the highest standards of quality and performance. From new product testing to consultations with subject matter experts, the ProBoard consistently delivers the feedback and reflections needed to keep the WD-40 Brand ahead of the curve.

As we wrap up 2024, we’re already looking forward to what’s next. The WD-40 Brand remains committed to innovation, community, and excellence. With new products in the pipeline, exciting events on the horizon, and a growing network of partners and fans, the future looks brighter than ever. Follow along with us on social media and through our email newsletters.

Thank you to everyone who made this year so special. From our loyal customers & fans to our dedicated partners and employees, you are the reason the WD-40 Brand continues to thrive. Here’s to an even more amazing 2025!