SAN DIEGO — To honor multiple generations of WD-40® users, WD-40 Company is introducing its WD-40 Collector’s Can and encouraging fans to share stories and photos of how they’ve used the product over the years to get the job done.
The limited edition Now & Then Twin Pack, which includes an 8-ounce WD-40 Collector’s Can and an 8-ounce WD-40 Smart Straw® can, will be available at Walmart and other participating retailers nationwide beginning July 1. The WD-40 Collector’s Can, a fully functional, black-and-yellow version of the spray can, pays homage to a time when WD-40 was used in the aerospace industry under Rocket Chemical Company in the 1950s. The WD-40 Smart Straw can features the iconic blue-and-yellow packaging and features a permanently attached straw that flips up and down to spray two ways.
“While the Smart Straw represents the latest in WD-40 innovation, the collector’s can represents a rich heritage and America’s love affair with the WD-40 brand,” said Tim Lesmeister, vice president of marketing for WD-40 Company. “The WD-40 Now & Then Twin Pack is a fun, inexpensive and always useful gift. We encourage everyone to pick one up while supplies last, and then share the many ways they’ve used the product over the years.”
WD-40 fans are encouraged to share stories and photos showing how they first used the product in a special section of the WD-40 Fan Club at www.mywd40.com. Weekly prizes will be given to those who provide the best photo and story submissions, and fans can also enter to win a $2,500 grand prize.
Scheduled to re-launch in June, the WD-40 Fan Club will be more interactive and engaging for fans. In the upgraded Fan Club, loyal members can gain access to special sections of the site and earn special status and rewards based on their activity. Fan Club members will also be able to view exclusive content on the site and have early access to special offers and promotions.
“As social media technologies continue to evolve, we wanted to create a fun environment where like-minded people can interact with the brand and each other,” said Lesmeister. “The WD-40 Fan Club enables people to express their love for the ‘can with thousands of uses’ and support each other by sharing their problem-solving stories and tips.”
The WD-40 Fan Club, originally launched in 2000, currently has more than 120,000 members and enables fans to access free downloads and special offers, receive weekly tips via e-mail and browse a list of more than 2,000 uses for the product. The brand is also active on Twitter and Facebook, engaging with fans at facebook.com/OriginalWD40 and twitter.com/OriginalWD40.
For more information about the Now & Then promotion, please visit www.wd40.com/now-and-then.
WD-40 Company, with headquarters in San Diego, is a global consumer product company dedicated to delivering unique, high-value and easy-to-use solutions for a wide variety of maintenance needs of "doer" and "on-the-job" users by leveraging and building the brand fortress of the company. The company markets three multi-purpose maintenance product brands – WD-40®,3-IN-ONE® and BLUE WORKS(tm) – and eight homecare and cleaning product brands: X-14® hard surface cleaners and automatic toilet bowl cleaners, 2000 Flushes® automatic toilet bowl cleaners, Carpet Fresh® and No Vac® rug and room deodorizers, Spot Shot® aerosol and liquid carpet stain removers,1001® carpet, household cleaners and rug and room deodorizers, and Lava® and Solvol® heavy-duty hand cleaners.
WD-40 Company markets its products in more than 160 countries worldwide and recorded sales of $292 million in fiscal year 2009.