SAN DIEGO – As more people utilize the Internet to obtain product- and company-specific information, WD-40 Company is launching its new corporate and brand Web sites.
The enhanced Web sites – which include unique sites for seven of its brands – expand WD-40 Company’s online presence, strengthen the company’s digital marketing initiatives and provide platforms to build interactive environments for fans of the company’s brands.
“We recognize that more people are getting their information online, and we are committed to providing them with relevant resources and information about our company and its family of brands,” said Tim Lesmeister, vice president of marketing for San Diego-based WD-40 Company. “The new sites are user-friendly and will serve as powerful tools to augment our marketing efforts.”
The new brand sites, designed and developed by San Diego-based Geary Interactive, enable WD-40 Company to deliver timely and relevant information about each of its brands to Internet-users and share news regarding new products, partnerships and special offers. The new corporate site, also developed by Geary Interactive, emphasizes the company’s core values and helps stakeholders stay current with news, stock updates and other relevant information.
"WD-40 Company has a long history of building lasting relationships with its partners and passing that commitment on to its stakeholders," said Andreas Roell, CEO and president for Geary Interactive. “Geary is delighted to have the opportunity to work with WD-40 Company’s marketing team to launch the new sites and help deliver engaging experiences for those who want to interact more with this family of brands."
WD-40 Company’s new corporate Web site is available to view at wd40company.com. Web sites for the following WD-40 Company brands are also available to view: WD-40® (wd40.com), 3-IN-ONE® (3inone.com), Lava® (lavasoap.com), 2000 Flushes® (2000flushesbrand.com), X-14® (x14brand.com), Carpet Fresh® (carpetfreshbrand.com) and Spot Shot® (spotshot.com).
Solvol® and 1001® are also part of the WD-40 Company family of brands.
About WD-40 Company
WD-40 Company, with headquarters in San Diego, is a global consumer products company dedicated to building brand equities that are first or second choice in their respective categories. The company will leverage and build the brand fortress of WD-40 Company by developing and acquiring brands that deliver a unique high value to end users and that can be distributed across multiple trade channels in one or more areas of the world. WD-40 Company produces multi-purpose lubricants, WD-40® and 3-IN-ONE®, the Lava® and Solvol® brands of heavy-duty hand cleaners, and household products 2000 Flushes®, X-14®, Carpet Fresh®, Spot Shot® and 1001®. WD-40 Company markets its products in more than 160 countries worldwide and recorded sales of $307.8 million in 2007. Additional information about WD-40 Company can be obtained online at www.wd40company.com.
About Geary Interactive
Geary Interactive is an advanced Internet marketing agency that provides end-to-end Internet marketing solutions that are customized and drive bottom-line results. Premium services include online marketing, Web site design, search engine optimization, technology and e-commerce. Leveraging the latest online marketing techniques, cutting-edge technologies and proven processes, Geary Interactive is currently developing and implementing targeted and effective campaigns for leading brands. For additional information, please visit www.gearyi.com.
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