Fascinating Facts You Never Learned in School
In 1953, a fledgling company called Rocket Chemical Company and its staff of three set out to create a line of rust-prevention solvents and degreasers for use in the aerospace industry, in a small lab in San Diego, California.
It took them 40 attempts to get the water displacing formula worked out. But they must have been really good, because the original secret formula for WD-40®—which stands for Water Displacement perfected on the 40th try—is still in use today.
Convair, an aerospace contractor, first used WD-40 to protect the outer skin of the Atlas Missile from rust and corrosion. The product actually worked so well that several employees snuck some WD-40 cans out of the plant to use at home.
A few years following WD-40's first industrial use, Rocket Chemical Company founder Norm Larsen experimented with putting WD-40 into aerosol cans, reasoning that consumers might find a use for the product at home as some of the employees had. The product made its first appearance on store shelves in San Diego in 1958.
In 1960 the company nearly doubled in size, growing to seven people, who sold an average of 45 cases per day from the trunk of their cars to hardware and sporting goods stores in the San Diego area.
In 1961 the first full truckload order for WD-40 was filled when employees came in on a Saturday to produce additional concentrate to meet the disaster needs of the victims of Hurricane Carla along the U.S. Gulf coast. WD-40 was used to recondition flood and rain damaged vehicles and equipment.
In 1969 the company was renamed after its only product,
WD-40 Company, Inc.
In 1973, WD-40 Company, Inc., went public and was listed Over-The-Counter. The stock price increased by 61% on the first day of listing.
Since that time, WD-40 has grown by leaps and bounds, and is now virtually a household name, used in numerous consumer and industrial markets such as automotive, manufacturing, sporting goods, aviation, hardware and home improvement, construction, and farming.
In 1993, WD-40 was found to be in 4 out of 5 American households (it seems everyone has a can or two) and was used by 81 percent of professionals at work. Sales had grown to more than one million cans each week.
In 2003, the new WD-40 Big Blast can was introduced, featuring a wide-area spray nozzle that delivers WD-40 quickly and efficiently over large areas.
In 2005, as a commitment to offering consumers the easiest, most convenient way to get the job done, WD-40 Company introduced the WD-40 Smart Straw®, which features a permanently attached straw. The Smart Straw can solved the number one complaint about WD-40 products losing the little red straw.
In 2006, WD-40 Company introduced the WD-40 No-Mess Pen® to provide millions of WD-40 users a portable, precision-application delivery system of the famous multi-purpose problem solver. The WD-40 Fan Club also reached an astonishing 100,000 members & a tribute to WD-40’s fanatical fan base around the globe.
In 2008, WD-40 Company listened to its consumers and converted its most popular-size WD-40 cans to WD-40 Smart Straw® cans. The official list of 2000+ Uses for WD-40 also grew for the first time, thanks to the help of WD-40 Fan Club members.
In 2009, WD-40 Company introduced WD-40 Trigger Pro® – a non-aerosol product with the same WD-40 formula – to better meet the needs of its industrial consumers.
In 2011, WD-40 Company introduced WD-40® Specialist® – a new line of best-in-class specialty products under the WD-40 brand geared toward trade professionals.
OVER THE YEARS...
The most interesting piece of WD-40's history is the uses for the product, now numbering in the thousands. Over the years, thousands of WD-40 users have written testimonial letters to the company sharing their often unique, if sometimes just plain weird, uses for the product—many of which are shared in other parts of this Web site.
The uses include everything from silencing squeaky hinges and removing road tar from automobiles to protecting tools from rust and removing adhesive labels. But they get a lot crazier than that. Some of the more interesting stories include the bus driver in Asia who used WD-40 to remove a python snake, which had coiled itself around the undercarriage of his bus, or when police officers used WD-40 to remove a naked burglar trapped in an air conditioning vent.
Think those are crazy? Check out the Official List of 2,000+ Uses here, and more Myths, Legends & Fun Facts here.
Very few brands will ever match the popularity of WD-40. In fact, the variety and uniqueness of uses for WD-40 proved so popular that The WD-40 Book, featuring many user testimonials and the wacky humor of the Duct Tape Guys, was published in 1997. But WD-40's literary legend doesn't end there. The familiar blue and yellow can has been featured in other books ranging from The Big Damn Book of Sheer Manliness (General Publishing 1997), Polish Your Furniture With Panty Hose (Hyperion 1995), WD-40 for the Soul: The Guide to Fixing Everything (TV Books 1999), and Talking Dirty With the Queen of Clean.
More to come...
(If you liked this, be sure to check out the WD-40 Virtual Tour. If you really liked it, join the WD-40 Fan Club to share your stories, download freebies and receive weekly tips via e-mail on ways to use the product.)